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Art Is an Explosion

Short answer: In 2006, Sony advertised its Bravia high-definition TVs with Paint, a commercial under the slogan Color Like No Other. It was filmed in the Toryglen area of Glasgow, Scotland, where about 70,000 liters of paint were blasted across a disused tower block, according to the Reel.

The footage shows the colored explosions from the ad.

VideoWrite-up1 sources
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What should you know about Art Is an Explosion?

Quick facts. Each one stands alone and has a stable ID you can cite.

  1. 2006.

    DD-462-F01 · Write-up · Exhibit A (Year)

  2. Sony Bravia.

    DD-462-F02 · Write-up · Exhibit B (Brand)

Video transcript: Art Is an Explosion: In 2006, Sony Blew 70,000 Liters of Paint Over a Glasgow Tower Block

Did you know, in 2006, Sony launched a visually striking advertisement for its Bravia line of high-definition televisions. Emphasizing the slogan, Color Like No Other, the commercial, titled Paint, was filmed in the Torigulan area of Glasgow, Scotland and involved detonating 70,000 liters of environmentally friendly paint across a disused tower block to create a vibrant explosion of colors. NOW YOU KNOW!

Burned-in captions, read frame by frame (see transcript.md) · 20.8s Reel ·

Video coming soonArt Is an Explosion · Instagram Reel
Art Is an Explosion: In 2006, Sony Blew 70,000 Liters of Paint Over a Glasgow Tower Block Instagram Reel · · 20.8s

The write-up

In 2006, Sony blew 70,000 liters of paint over a Glasgow tower block. The Bravia ad was called Paint.

  1. Exhibit A

    Year

    2006.

  2. Exhibit B

    Brand

    Sony Bravia.

  3. Exhibit C

    Slogan

    Color Like No Other.

  4. Exhibit D

    Place

    Toryglen, Glasgow.

  5. Exhibit E

    Paint

    About 70,000 liters.

Questions people ask about Art Is an Explosion

Which company?

Bravia.

Source: Write-up · Exhibit A (Year) · Wikipedia: Bravia (brand)

When?

HD era.

Source: Write-up · Exhibit B (Brand) · Wikipedia: Bravia (brand)

Where?

Scotland.

Source: Write-up · Exhibit C (Slogan) · Wikipedia: Bravia (brand)

What was blasted?

Colors.

Source: Write-up · Exhibit D (Place) · Wikipedia: Bravia (brand)

Slogan?

Bravia.

Source: Write-up · Exhibit E (Paint) · Wikipedia: Bravia (brand)

Test Your Knowledge

All quizzes →

5 questions, all from this case file. Answers are revealed instantly.

  1. Which company?

    1. Sony
    2. Samsung
    3. LG
    4. Panasonic
    Show the answer

    Answer: A. Sony Bravia. Source: Write-up · Exhibit A (Year) · Wikipedia: Bravia (brand)

  2. When?

    1. 2006
    2. 1996
    3. 2016
    4. 2001
    Show the answer

    Answer: A. 2006 HD era. Source: Write-up · Exhibit B (Brand) · Wikipedia: Bravia (brand)

  3. Where?

    1. Glasgow
    2. London
    3. Tokyo
    4. Paris
    Show the answer

    Answer: A. Glasgow Scotland. Source: Write-up · Exhibit C (Slogan) · Wikipedia: Bravia (brand)

  4. What was blasted?

    1. Paint
    2. Confetti
    3. Water
    4. Flour
    Show the answer

    Answer: A. Paint Colors. Source: Write-up · Exhibit D (Place) · Wikipedia: Bravia (brand)

  5. Slogan?

    1. Color Like No Other
    2. Just Do It
    3. Think Different
    4. Impossible Is Nothing
    Show the answer

    Answer: A. Color Like No Other Bravia. Source: Write-up · Exhibit E (Paint) · Wikipedia: Bravia (brand)

Cite this case file

Easterling, Marcus. "Art Is an Explosion." The Detail Department (DetailEnjoyer), case file DD-462, last updated Jan 18, 2025. https://detailenjoyer.com/case/art-is-an-explosion/

Permalink: https://detailenjoyer.com/case/art-is-an-explosion/ · Last updated

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